Pachamama is an innovative brand of Teff, a cereal of high nutritional profile. Its resembles to people who want to eat healthy and get to know the origin of the products they’re buying. The organic Teff contains optimal levels of phytonutrients, vitamins and minerals.
Location: Switzerland
Role: Branding & Packaging
Date: 2018
challenge
Our main challenge was to develop a fun, cute, and friendly visual identity and packaging that would directly connect with the playful atmosphere of childhood, but at the same time elegant and reliable in order to convey all its excellence to parents.
challenge
To start the project we inspired ourselves on a universal truth: kids hate bath time. So.. let’s change it a pack at a time! For that reason and from the name Booma, the packing plays with the double meaning of boo: the caring “my boo” and the scaring boo of ghosts and bogeyman. This way we gave life to these beautiful ugly creatures to transform one of the scariest times of childhood into a loving and caring family moment.
challenge
Our main challenge was to develop a fun, cute, and friendly visual identity and packaging that would directly connect with the playful atmosphere of childhood, but at the same time elegant and reliable in order to convey all its excellence to parents.
challenge
To start the project we inspired ourselves on a universal truth: kids hate bath time. So.. let’s change it a pack at a time! For that reason and from the name Booma, the packing plays with the double meaning of boo: the caring “my boo” and the scaring boo of ghosts and bogeyman. This way we gave life to these beautiful ugly creatures to transform one of the scariest times of childhood into a loving and caring family moment.
To start the project we inspired ourselves on a universal truth: kids hate bath time. So.. let’s change it a pack at a time! For that reason and from the name Booma, the packing plays with the double meaning of boo: the caring “my boo” and the scaring boo of ghosts and bogeyman. This way we gave life to these beautiful ugly creatures to transform one of the scariest times of childhood into a loving and caring family moment.
